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Web Site
Content
The primary goal is to get
noticed by the public.
It doesn't matter if it is
for radio, TV, magazines, newspapers or
posters.
It all comes down to getting
noticed.
On the Web this doesn't
work!
The reason for this is that
on the web, the net surfer is actively
searching and looking for information from this
gigantic data repository and database that we
call the Internet.
They are scanning and reading
text on web sites and they are mostly blind to
graphics and pictures.
In the of-line world the
potential target is mostly passive and
experience ads in a state of relaxation among
other stimulations. Here you must scream out
your message to market your product or
service.
Off-line people are
passive!
On the Web people are
active!
What does this mean for your
web site?
For one thing, when anyone
visits your web site, you at that moment
already have their full attention. So, there is
no need to get visual attention to attract your
visitors.
They are on your site,
already!
But, you normally have their
full attention only until they have decided if
your site is what they are looking for or
not.
If your site is not what they
are looking for or they don't understand that
your site is what they are looking for they
quickly leave your site, never to
return.
The time between they arrive
at your site and decide to stay or leave is
very short.
Normally around 10
seconds!
If you use flash or large
graphics, which take to long to load, most
people leave without figuring out what your
site is about. The attention span on the Net is
short!
The web surfers don't look at
graphic so much as they are reading the
information you present.
When they arrive you need to
keep their attention and inform them about what
your site is all about and describe its
benefits.
You need to keep their
attention, but not by an attention grabbing web
design!
Instead, use attention
grabbing text!
The most important attention
grabbing text is the headline!
The headline will break it or
make it!
Does this mean that the
web design can look sloppy or
amateurish?
No!
It just means that the design
of a site should not be made with extensive
graphics or flash presentation. This will just
confuse and take to long time to
download.
If you make a clean and easy
navigational web site you are much better
off!
Yet, what one see on the
Internet is to often sites with advanced web
design that to often leave you asking what its
all about and what its creators are
thinking!
If website owners and
webmasters concentrated much more of their
effort on text information and less on design
they would see much better response from their
potential customers.
There is no need to hire a
web designer and pay them
several 1000 of dollars to make a site
attractive and to make it commercially
viable.
In most cases this is
contra-productive.
The web designer often will
kill your sale by creating attention grabbing
web design.
Instead, put your
effort on the text information on your site,
Interesting W
eb Site Content!
Per Strandberg is a
software designer and web site maker! He has a
web site which offer data backup information
at http://www.data-backup-and-storage.com
. Visit his site with web
traffic generating tips at
http://www.catch-traffic.com
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